RETO MOTO is looking for a Digital Marketing Manager.

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RETO MOTO is looking for a Digital Marketing Manager.

Unread post by Reto.McFly » 18 Jul 2018, 13:36

Are you our new Digital Marketing Manager?

Based in central Copenhagen, Denmark, computer games studio RETO MOTO employs 35+ people who are all passionate, and dedicated to making Heroes & Generals the ultimate interactive WW2 experience.

You are able to drive User Acquisition efforts for our game service Heroes & Generals using all the tools in the toolbox to create engaging and performance driven digital marketing activities

You have a true passion for building measurable campaigns be it for local or global utilization

You are eager to dive into data analysis and review campaigns efficiency leading to optimizations of user journeys in order to reach targets and goals

You have the ability to work alone and as part of a cross-functional team. Development of digital marketing plans and implementation of successful campaigns are done in close collaboration with the marketing team

You will be identifying new online marketing channels and you will manage relationships with external partners, agencies, and freelancers that execute on performance marketing channels

We are offering a full-time position where you will be part of a highly motivated team of experienced developers and marketers making work fun to make fun work.

Please send your application and résumé to by August 27th 2018.

Check all positions available on our RETO MOTO LinkedIn page, you can also easily apply form there.

Non-EU applicants are required to have the necessary visas to work in Denmark.
Interviews will be held as applications are received.

Job responsibilities
  • Executing performance-driven digital marketing activities to drive User Acquisition efforts for Heroes & Generals
    Analyzing and optimizing player funnels and user journeys across channels and throughout the whole user lifecycle
    Develop and execute CRM strategy and campaigns to increase retention and encourage repeat purchases
    Develop digital marketing plans, and implement successful campaigns together with the marketing team and partners
    Running local and global digital marketing campaigns using global brand assets provided by the marketing team
    Identify new online marketing channels and manage relationships with external channels
    Use market research to understand and influence company product and service strategy online
    Make sure user acquisition funnels and marketing performance metrics are consistently optimized to reach targets and goals
    Provide data analysis and review campaigns efficiency leading to optimizations across all channels, including partner platforms such as Steam with the help of our Data Analyst
    Forecast and plan tactical activities to drive agreed on revenue targets
    Drive registrations to assist acquisition and retention activity for the e-commerce store
    Manage all third party agencies and service providers who can influence and/or drive traffic to the game

Required qualifications
  • Several years of hands-on experience with digital marketing in F2P and PC games
    Ideally a Master’s degree in marketing, business or related field
    Experience in all online marketing acquisition techniques and channels – affiliate programmes, paid search, SEO, display and retargeting, social content marketing, marketplaces and e-mail
    Experience with CRM campaigns
    Proven track record of delivering increases in traffic and sales using online marketing methods across multiple channels
    Strong analytical and numerical ability
    Experience in Tableau or other BI systems
    Highly organized, detail and result-oriented with outstanding follow-through skills
    Ability to work both alone and as part of a cross-functional team
    Strong communication skills in English; verbal and written
    Experience with Photoshop is a plus
    Passion for PC games

About Heroes & Generals
Heroes & Generals is the ultimate WW2 game experience. A free-to-play FPS at a massive scale where Germany, the United States and the Soviet Union fight for victory in one grand, persistent online war fought by players across the world with access to a huge arsenal of vehicles and weapons. You fight and make friends as a team and as part of a huge and growing community. No matter if you play as Infantry, Tank Crew, Fighter Pilot, Paratrooper, Recon or as a General taking strategic decisions – everything you do makes a difference in the war.

RETO MOTO is a game studio based in Copenhagen, Denmark. Established in 2008 by the original founders of IO Interactive and the creators of the Hitman series.

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